The Entities' Swissknife: the app that makes your job much easier
The Entities' Swissknife is an app developed in python and entirely dedicated to Entity SEO and Semantic Publishing, supporting on-page optimization around entities recognized by Google NLP API or TextRazor API. In addition to Entity extraction, The Entities' Swissknife allows Entity Linking by automatically generating the necessary Schema Markup to make explicit to online search engine which entities the material of our websites refers to.
The Entities' Swissknife can help you to:
know how NLU (Natural Language Comprehending) algorithms "comprehend" your text so you can optimize it until the topics that are crucial to you have the very best relevance/salience score;
analyze your rivals' pages in SERPs to find possible gaps in your content;
create the semantic markup in JSON-LD to be injected in the schema of your page to make specific to search engines what subjects your page has to do with;
evaluate short texts such as copy an advertisement or a bio/description for an about page. You can fine-tune the text until Google acknowledges with adequate confidence the entities that pertain to you and designate them the appropriate salience rating.
It might be valuable to clarify what is implied by Entity SEO, Semantic Publishing, Schema Markup, and after that dive into using The Entities' Swissknife.
Entity SEO
Entity SEO is the on-page optimization activity that considers not the keywords however the entities (or sub-topics) that constitute the page's subject.
The watershed that marks the birth of the Entity SEO is represented by the article released in the official Google Blog site, which announces the production of its Knowledge Chart.
The famous title "from strings to things" plainly expresses what would have been the main trend in Browse in the years to come at Mountain view.
To comprehend and simplify things, we can state that "things" is basically a synonym for "entity.".
In general, entities are things or principles that can be uniquely determined, often people, things, things, and locations.
It is easier to understand what an entity is by referring to Topics, a term Google chooses to use in its interactions for a more comprehensive audience.
On closer evaluation, topics are semantically wider than things. In turn, the things-- the things-- that come from a topic, and add to defining it, are entities.
For that reason, to quote my dear professor Umberto Eco, an entity is any principle or things coming from the world or one of the lots of "possible worlds" (literary or fantasy worlds).
Semantic publishing.
Semantic Publishing is the activity of releasing a page on the Web to which a layer is added, a semantic layer in the form of structured data that explains the page itself. Semantic Publishing assists search engines, voice assistants, or other smart agents comprehend the page's significance, structure, and context, making information retrieval and information integration more effective.
Semantic Publishing counts on adopting structured data and linking the entities covered in a file to the exact same entities in numerous public databases.
As it appears printed on the screen, a web page includes information in a disorganized or badly structured format (e.g., the division of paragraphs and sub-paragraphs) developed to be understood by people.
Distinctions between a Lexical Search Engine and a Semantic Online Search Engine.
While a traditional lexical online search engine is roughly based upon matching keywords, i.e., simple text strings, a Semantic Online search engine can "understand"-- or a minimum of attempt to-- the meaning of words, their semantic correlation, the context in which they are placed within a document or a query, hence accomplishing a more accurate understanding of the user's search intent in order to produce more relevant outcomes.
A Semantic Search Engine owes these capabilities to NLU algorithms, Natural Language Comprehending, in addition to the existence of structured information.
Topic Modeling and Content Modeling.
The mapping of the discrete systems of content (Content Modeling) to which I referred can be usefully performed in the design stage and can be related to the map of subjects treated or dealt with (Topic Modeling) and to the structured information that expresses both.
It is an interesting practice (let me understand on Twitter or LinkedIn if you would like me to write about it or make an ad hoc video) that permits you to design a site and establish its material for an extensive treatment of a topic to obtain topical authority.
Topical Authority can be referred to as "depth of competence" as viewed by online search engine. In the eyes of Search Engines, you can become an authoritative source of information worrying that network of (Semantic) entities that specify the subject by consistently writing original high-quality, extensive content that covers your broad topic.
Entity linking/ Wikification.
Entity Linking is the procedure of recognizing entities in a text file and relating these entities to their distinct identifiers in an Understanding Base.
When the entities in the text are mapped to the entities in the Wikimedia Structure resources, Wikipedia and Wikidata, wikification occurs.
The Entities' Swissknife assists you structure your content and make it easier for search engines to comprehend by drawing out the entities in the text that are then wikified.
Entity connecting will likewise happen to the corresponding entities in the Google Understanding Chart if you choose the Google NLP API.
The schema markup residential or commercial properties for Entity SEO: about, points out, and sameAs.
Entities can be injected into semantic markup to explicitly state that our document is about some specific location, item, item, idea, or brand name.
The schema vocabulary residential or commercial properties that are utilized for Semantic Publishing which act as a bridge in between structured data and Entity SEO are the "about," "discusses," and "sameAs" properties.
These homes are as powerful as they are sadly underutilized by SEOs, especially by those who utilize structured data for the sole purpose of being able to obtain Rich Outcomes (FAQs, evaluation stars, item functions, videos, internal site search, and so on) developed by Google both to improve the appearance and functionality of the SERP but likewise to incentivize the adoption of this standard.
Declare your document's primary topic/entity (websites) with the about residential or commercial property.
Instead, utilize the discusses home to state secondary topics, even for disambiguation functions.
How to properly utilize the residential or commercial properties about and points out.
The about home ought to refer to 1-2 entities at the majority of, and these entities must be present in the H1 title.
References need to be no more than 3-5, depending on the post's length. As a basic guideline, an entity (or sub-topic) must be clearly discussed in the markup schema if there is a paragraph, or a sufficiently substantial part, of the document committed to the entity. Such "discussed" entities should likewise be present in the appropriate heading, H2 or later on.
Once you have actually chosen the entities to utilize as the worths of the points out and about homes, The Entities' Swissknife performs Entity-Linking, by means of the sameAs property and produces the markup schema to nest into the one you have created for your page.
How to Use The Entities' Swissknife.
You must enter your TextRazor API keyword or publish the qualifications (the JSON file) associated to the Google NLP API.
To get the API keys, sign up for a complimentary subscription to the TextRazor site or the Google Cloud Console [following these basic directions]
Both APIs offer a free daily "call" cost, which is ample for personal use.
Entity SEO e Semantic Publishing: Place TextRazor API SECRET - Studio Makoto Agenzia di Marketing e Comunicazione.
Insert TextRazor API KEY-- Studio Makoto Agenzia di Marketing e Comunicazione.
Entity SEO e Semantic Publishing: Upload Google NLP API secret as a JSON file - Studio Makoto Agenzia di Marketing here e Comunicazione.
Submit Google NLP API key as a JSON file-- Studio Makoto Agenzia di Marketing e Comunicazione.
In the current online variation, you don't need to get in any essential since I decided to permit the use of my API (keys are gotten in as secrets on Streamlit) as long as I do not surpass my daily quota, take advantage of it!